How we calculate your recoverable commission
No black boxes. This page walks through every number the Amazon Link ROI Calculator produces, where it comes from, and what it deliberately does not claim.
1.What share of your audience is affected
You supply two percentages (from YouTube Studio → Audience → Geography, or your equivalent analytics): the share of your audience in the 13 countries Amazon OneLink can serve, and the share in India, Brazil, Mexico, UAE, and China — countries Amazon's own tooling cannot geo-route at all.
These two numbers stay separate on purpose. If we test links from your channel and confirm an active redirect is already working for at least one eligible region, we drop the eligible-country bucket from our claim entirely — rather than discounting it by some invented fraction — because we would rather understate the opportunity than show you a number that falls apart the moment you check it. The structural-gap share is never removed by a redirect test; no test of an existing link can fix those five countries.
2.The uplift ratio — why the percentage ignores your conversion rate
The headline percentage answers one question: if the affected share of your traffic were routed correctly, how much bigger could your total commission be? That depends only on how large the affected share is, not on what a sale pays you:
uplift_ratio = (opportunity_pct / 100) / (1 - opportunity_pct / 100) recoverable_commission_pct = uplift_ratio × 100
Worked example: if 50% of your audience is affected, the ratio is 0.5 / 0.5 = 1.0 — your commission could roughly double (+100%). If 30% is affected, it is 0.30 / 0.70 ≈ 0.43 — about +43%.
Your conversion rate and average commission per sale are not part of this percentage. They only appear in the dollar estimate below. A creator earning $3 per sale and one earning $30 per sale with the same audience mix have exactly the same percentage upside — they just scale differently in dollars.
3.Turning the percentage into dollars
If you provide monthly clicks, we estimate the current commission (from the already-converting share) and the recoverable increment (from the affected share). The two are locked together by the uplift ratio — the increment is the current commission multiplied by the uplift — so there is a single honesty anchor:
recoverable_dollar_amount (the increment) = monthly_clicks × (opportunity_pct / 100) × (conversion_rate / 100) × commission_per_sale current_monthly_commission = monthly_clicks × ((100 - opportunity_pct) / 100) × (conversion_rate / 100) × commission_per_sale
Each factor is applied exactly once. Example: 10,000 monthly clicks, 50% affected, 3% conversion, $7 per sale → increment = 10,000 × 0.5 × 0.03 × 7 = $1,050/month of new commission. Your current links already earn the other $1,050/month, and full routing would bring the total to $2,100/month. The headline number is the increment — the money routing can actually add — not the whole $2,100.
4.Netting off the subscription cost
A recovery number means nothing until it is compared to what the tool costs. The recovery mechanism — routing either the No-coverage bucket (India, Brazil, Mexico, UAE, China and others) or the OneLink-eligible bucket — is Affilio's geo-routing, which is part of the Professional plan ($20/month, 5,000 included clicks, $2.00 per additional 1,000 clicks). So the headline net is:
net_recoverable = recoverable_dollar_amount - professional_cost
The side-by-side table attributes the recovery basis per plan: Professional carries the full increment; Boost ($5/month, 1,000 included clicks, $2.00 per additional 1,000 clicks) carries zero, because it does not include geo-routing — its column nets to -cost at volume.
We show negative net figures as-is rather than hiding them — if the estimated subscription cost exceeds the recovery at your volume, you should know before signing up, not after.
The overage rates are Affilio's stated pricing, not a live-metered charge.
5.What this model assumes — and doesn't
- It assumes the affected share would convert at the same rate as your current audience once properly routed. Edit the conversion rate field if you want to model something more conservative.
- For the eligible bucket, you also need an approved Amazon Associates account in each destination marketplace — a redirect alone does not create commission.
- For India, Brazil, Mexico, UAE, and China there is nothing to configure inside Amazon: it has no geo-redirect there today. Recovering those shares requires an external geo-routing layer — Affilio Professional — which is why that share is part of the headline and attributed to Professional's cost.
Want the short version? Run your own numbers.
Open the calculatorNew here? Start with the OneLink gap explained.